Juego Sportech, a Qatar-based sports technology company, has announced the success of a bridge funding round led by 33 Holdings Global, a global leader in business acceleration and investment.
This strategic partnership between both firms marks a significant milestone in Juego’s journey to revolutionize football talent discovery through a cutting-edge AI-driven platform, AiTrials.
Speaking on LinkedIn about the partnership, Juego’s Chief Executive Officer, Mohammed Asif, said, “We are proud to partner with 33 Holdings, a business acceleration initiative founded by global entrepreneur Mr. Mohammed Miandad V P.
33 Holdings brings a deep and diverse portfolio of business initiatives across healthcare, trading, real estate, logistics, IT, fashion, mining, and education, spanning 8 countries across Asia, Africa, and Europe.
“What sets 33 Holdings apart is not just its financial investment but also its commitment to creating sustainable businesses through mentorship and strategic operational analysis.
“Their unique approach to business augmentation aligns perfectly with our vision at Juego Sportech, making them the ideal partner to support our ambitious plans.”
The CEO further expressed gratitude to existing investors for their support, promising to continually share updates on the progress with AiTrials.
“The support from 33 Holdings, alongside our already existing investors like Qatar Development Bank (QDB) and other angel investors, will be instrumental in driving our growth and realizing our ambitious goals.
“We are deeply grateful for the continued trust and backing from all our investors, and we look forward to sharing more updates on our progress in the coming months,” he said.
While Juego Sportech’s mission is to transform how football clubs, academies, and federations identify and nurture top talent worldwide, its AiTrials app is at the forefront of this revolution, offering a unique platform for virtual trials that analyze core performance metrics of footballers.
By enabling customized drills that players can perform and upload onto the app, Juego provides a powerful tool for clubs to scout and identify emerging talent from anywhere in the world.
With this latest investment, they are poised to expand our footprint into new markets, including Europe and Africa, while solidifying their presence in the Middle East and Asia.
