Ibtikar Fund has announced its investment in MENA Analytics, a pioneering market research and data analytics firm revolutionizing how businesses in the MENA region access and utilize market intelligence.
With its AI-driven research tools, MENA Analytics is making high-quality data collection, analysis, and visualization more affordable and accessible for small and medium-sized enterprises (SMEs).
“MENA Analytics is addressing a critical gap in the MENA market by making high-quality data collection and analysis accessible to businesses that have traditionally been underserved,” said Ambar Amleh, Managing Partner at Ibtikar Fund.
“We are excited to support their expansion and technological advancements as they empower companies with actionable intelligence.”
How MENA Analytics is Disrupting the Market Research Industry
Unlike traditional consulting firms that rely on expensive and time-consuming research processes, MENA Analytics leverages AI to provide fast, scalable, and cost-effective market intelligence.
Its innovative AI-powered research platform includes:
- Survey Tools: Customizable surveys with real-time AI-driven analysis.
- Market Intelligence Dashboards: Interactive sector-specific insights on trends, competitors, and consumer behavior.
- Quota Manager & Panels: AI-powered sample generation and survey quota management.
- Automated Analytics: AI-driven KPI tracking and instant market insights for businesses.
Bridging the Gap in MENA’s Market Research Sector
The global market research industry is dominated by firms like Nielsen and Ipsos, which primarily focus on large enterprises in developed markets. Meanwhile, local consulting firms in MENA often provide research that is expensive, slow, and limited in scope.
MENA Analytics fills this gap by combining deep regional expertise with cutting-edge AI technology, making high-quality data research more accessible and actionable. Through automation and AI-driven analytics, the company significantly reduces costs and turnaround times, giving MENA businesses a competitive edge.
Following strong success in Palestine, MENA Analytics is now expanding into Jordan and Saudi Arabia. With Ibtikar Fund’s investment, the company plans to enhance its AI-driven analytics capabilities and scale its operations across the region.
“Our mission is to democratize access to high-quality data in the MENA region, enabling businesses to make smarter, evidence-based decisions,” said Yousef Srouji, Co-Founder and CEO of MENA Analytics. “With Ibtikar Fund’s backing, we are well-positioned to expand our regional footprint and bring cutting-edge data solutions to more businesses.”
This investment marks a significant milestone for MENA Analytics as it continues to redefine market research with AI-powered solutions, unlocking new opportunities for businesses across the region.
