Egyptian proptech leader Nawy has acquired a majority stake in SmartCrowd, the UAE-based fractional property investment platform.
The move marks Nawy’s official entry into the Gulf real estate market, setting the stage for regional expansion powered by technology, regulatory credibility, and growing investor appetite.
The acquisition comes on the heels of Nawy’s $52 million Series A round, backed by an impressive lineup of global investors including e& Capital, Partech, March Capital, Endeavor Catalyst, Shorooq, and Outliers.
It underscores Nawy’s ambition to evolve from a listings portal into a full-stack real estate ecosystem that can serve both retail and institutional investors across MENA.
A gateway into the booming GCC real estate market
SmartCrowd, licensed by the Dubai Financial Services Authority (DFSA) and registered with the Dubai International Financial Centre (DIFC), has built a strong reputation for making premium real estate investment more accessible.
Since its launch in 2018, the platform has facilitated over $110 million in transactions, distributing upwards of $40 million in rental income and capital gains to users.
Its regulatory standing, combined with a performance-driven model, offers a ready-made investment infrastructure in the UAE, one of the region’s most dynamic property markets.
With forecasts predicting the UAE real estate investment sector will reach $33 billion by 2030, propelled by demand for fractional ownership and digital access, the acquisition positions Nawy to capitalise on strong cross-border momentum.
Nawy: A tech-enabled property investment powerhouse
Nawy has grown beyond property listings to create a digital-first real estate ecosystem. From instant home financing to asset enhancement and brokerage partnerships, its offerings are now complemented by SmartCrowd’s investment engine.
Together, the platforms are crafting a comprehensive solution for modern investors, one that allows users to discover, buy, manage, and profit from real estate across borders with a few clicks.
“SmartCrowd’s platform gives us a proven investment engine built on trust, performance, and regulatory strength,” said Mostafa El-Beltagy, CEO of Nawy.
“The perfect match for Nawy’s tech-first approach to real estate. Together, we’re unlocking a new era of seamless property investment across MENA: data-driven, accessible, and built for today’s digital investor.”
The combined platform promises a streamlined property experience from end to end, redefining how Middle Eastern consumers and institutions approach real estate at home and abroad.
