The specialized e-commerce platform, Taager, has successfully completed a $6.75 million Pre-Series B funding round, led by Norrsken22.
Also involved in the round were Endeavor Catalyst and Beltone VC, alongside existing investors such as 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
This funding aims to support Taager’s expansion across the Middle East and North Africa (MENA), as the company strives to become the leading platform for demand generation and data-driven solutions in the social e-commerce sector.
Social e-commerce faces significant challenges, including complex supply chains, lack of capital, limited consumer reach, and the absence of essential data to ensure sustainable profitability.
Taager offers sellers an integrated platform that provides access to a catalog of trending products, advanced pricing and marketing analytics, as well as cutting-edge logistics and financial solutions.
Over the past two decades, social e-commerce has undergone a significant transformation, evolving from a mere concept into a dominant shopping model that threatens to surpass traditional retail.
This shift is driven by the fusion of social interactions with online shopping, reshaping the customer experience entirely.
Taager also leverages generative AI technologies to enhance its operational platform through intelligent sales agents, enabling it to scale its services efficiently without requiring massive investments.
According to Mohammed Elhorishy, co-founder and CEO of Taager, the company has successfully increased merchants’ average profitability by 2.5 times, serving over 45,000 sellers to date.
Global social e-commerce revenues are projected to reach $2.5 trillion by 2025, while its value in the MENA region has already exceeded $14 billion, accounting for more than 30% of the total e-commerce sales in MENA.
