The Asian Football Confederation (AFC) has signed Talabat, the leading on-demand food and Q-commerce app for everyday deliveries, as an official regional partner for the upcoming club competitions.
Talabat is set to work with the AFC to deliver world-class activations for fans of Asian football in the United Arab Emirates, Qatar, Jordan and Iraq.
The partnership will last throughout the AFC’s newly unveiled and highly anticipated AFC club competitions – the AFC Champions League Elite™, the AFC Women’s Champions League™, and the AFC Champions League Two™ – in the markets above for the 2024/25 season.
AFC General Secretary, Datuk Seri Windsor John said: “The AFC is delighted to partner with Talabat in the MENA region, where Asian football is intrinsically embedded within its passionate fanbase. Both the AFC and Talabat are committed to driving innovation and excellence. We thank them for underlining their confidence in Asian football, particularly as the AFC’s club competitions herald a new era of growth.
“We look forward to working in close partnership with Talabat to bring new and exciting experiences as we strive to deepen our connection with Asian football fans in the MENA region.”
Stefano Vecchio, Vice President of People & Strategy at Talabat said: “As a football enthusiast myself, I’m thrilled for Talabat to join forces with the Asian Football Confederation. This partnership is all about unleashing creativity and redefining the game experience while ensuring we continue to simplify life for our customers. I’m eager to witness the incredible things we’ll make happen this season!”
Patrick Murphy, CEO of AFC said: “Talabat are one of the most prominent brands in the Middle East within the delivery service industry, and we value the world-class experience and passion they bring into this exciting partnership. We would like to thank Talabat for putting their trust in AFC club football, and we look forward to working with them to make this partnership a resounding success.”
The AFC is the governing body of Asian football and one of the six Confederations making up FIFA.
