Across the United Arab Emirates and the Kingdom of Saudi Arabia, hotels are leaving no stone unturned in their bid to meet the demands of a new wave of travelers who are tech-savvy, sustainability-focused, and hungry for authentic experiences.
JS Anand, the Chief Executive Officer of Leva Hotels spoke on the trend and how hotels are stepping up to create personalized customer experiences.
He said, “The hotel industry, as we once knew it, is dead, but it has evolved into a customer experience industry. Providing extraordinary customer experience is no longer a luxury but it is essential.
“Today, luxury goes beyond grand lobbies, expansive receptions, and state-of-the-art rooms. It is about ensuring every detail reflects the guest’s unique personality.
“AI and data now allow us to anticipate guest preferences even before they arrive. It’s no longer just about comfort-it’s about crafting an unforgettable experience.
“Technology allows us to anticipate needs like never before. Guests can personalize everything from room temperature to the scent in their suite. It’s about bringing comfort and innovation together in a seamless way.”
But tech isn’t the only thing that matters. Sustainability has also taken center stage, with travelers now expecting eco-friendly options even in the most luxurious settings.
Hotels in the UAE and Saudi Arabia are increasingly turning to renewable energy, waste reduction strategies, and farm-to-table dining to meet the expectations of environmentally conscious guests.
“At Leva, we’ve seen a real shift in how our guests value sustainability,” explains Anand.
“From energy-efficient designs to sourcing local produce, we’re working to ensure that every aspect of the stay reflects a commitment to the environment.”
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