WHOOP raises $575M, reaching a $10.1B valuation, as it expands into the Middle East with new health tech and performance initiatives.
WHOOP has raised $575 million in a Series G funding round, lifting its valuation to $10.1 billion as the company accelerates global expansion, with a clear focus on the Middle East.
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The round was led by Collaborative Fund, with participation from major regional investors including Qatar Investment Authority, Mubadala Investment Company, and 2PointZero Group. Global backers, including Abbott, Mayo Clinic, and Macquarie Capital, also participated in the round.
High-profile athletes and celebrities, including Cristiano Ronaldo and Karen Wazen, participated as individual investors, reflecting its growing crossover between elite performance, wellness, and lifestyle.
The funding underscores WHOOP’s ambition to scale its personalised health platform globally, with the Middle East emerging as a strategic priority. Founder and CEO Will Ahmed described the region as one of the most forward-looking markets for health, performance, and longevity.
As part of its expansion, WHOOP plans to launch WHOOP Labs Doha, its first international research and development hub. The facility will focus on advancing human performance science and signals a long-term commitment to the region. The company is also scaling operations in the UAE, including retail presence and ecosystem partnerships.
WHOOP’s platform is built on more than 24 billion hours of physiological data, combining wearable technology with AI-driven insights. The device tracks key health metrics such as sleep, recovery, strain, and cardiovascular signals, enabling users to adjust behaviour in real time. Additional features include FDA-cleared ECG capabilities, blood pressure insights, and advanced biomarker analysis.
The company’s broader thesis is clear: shift healthcare from reactive treatment to continuous, preventative monitoring. With chronic disease on the rise globally, WHOOP is positioning itself as a daily health layer that helps users detect risks early and optimise performance over time.
Founded in 2012, WHOOP has now raised over $900 million in funding, operates in more than 50 countries, and supports multiple languages. According to company data, regular users report increased physical activity, improved sleep, and stronger recovery metrics — reinforcing the platform’s focus on long-term health optimisation.
Why WHOOP Funding Matters to MENA
WHOOP’s expansion signals a rising investment in preventive health and performance technology across the Gulf. With governments prioritising wellness and longevity, the region is becoming a key market for next-generation health platforms and AI-driven care.
