Animoca Brands, the global giant in Web3 and digital entertainment, has officially set up shop in the Middle East with the launch of a new office in Dubai. The move reinforces Dubai’s growing status as a hub for blockchain, gaming, and metaverse innovation, an ecosystem that’s attracting a surge of Web3 firms seeking regional expansion.
The new Dubai office will serve as Animoca Brands’ strategic base for the MENA region, supporting its mission to develop and champion Web3 adoption globally.
It also aligns with the UAE’s ambitions to lead in blockchain and digital economy development, reflected in initiatives like the Dubai Metaverse Strategy and the Emirates Blockchain Strategy.
New Animoca Leadership to Drive Regional Partnerships
To steer its Middle East operations, Animoca has appointed Omar Elassar as Managing Director for the region and Head of Global Strategic Partnerships. A seasoned leader with previous stints at AWS and Microsoft, Elassar brings deep experience in scaling tech ecosystems and nurturing partnerships.
In his new role, Elassar will lead Animoca Brands’ growth strategy in the MENA region, forge local collaborations, and deepen ties with both private and public stakeholders to accelerate Web3 integration.
The Dubai office will also act as a launchpad for new ventures, regional investments, and partnerships with governments, startups, and innovators pushing the boundaries of blockchain-based entertainment and digital ownership.
