BirdEye, a Saudi-based retail tech startup focused on smart retail management solutions, has announced the successful closure of its SAR 2.2 million (approx. $586,000) pre-seed funding round.
The investment comes from a local venture capital fund committed to nurturing early-stage tech companies within the Kingdom.
The fresh capital will support BirdEye’s expansion plans across Saudi Arabia, with a focus on launching new digital products tailored to the needs of both brick-and-mortar and e-commerce retailers.
The company also plans to scale its local workforce, with hiring underway across software development, marketing, sales, and user experience functions.
How BirdEye is Supporting SMEs in Line with Vision 2030
Founded in November 2024 by entrepreneurs Abdullah Bin Omairah and Abdulrahman Al Hassan, BirdEye aims to empower small and medium-sized retailers with intelligent, user-friendly tools that optimise daily operations and improve customer experience.
Its integrated platform is designed to help retailers navigate the fast-evolving digital landscape in Saudi Arabia, supporting efficiency, agility, and competitiveness at scale.
This mission ties directly into Saudi Vision 2030, which emphasises the importance of SME development and digital transformation across key economic sectors.
With its new funding, BirdEye is positioning itself as a vital enabler of tech-driven retail innovation across the Kingdom at a time when the sector is undergoing major shifts in consumer behaviour, operations, and service delivery.
