An insightful research paper from ThruHQ, an “Egyptian B2B directory” has unveiled a significant disconnect in Egypt’s online business-to-business sector.
The findings, derived from the meticulous curation of ThruHQ’s initial batch of listings, highlight that while 95% of Egyptian B2B companies claim an online presence, a staggering 80% exhibit characteristics of “digital ghosts”, hindering their ability to capitalise on a market where digital engagement is paramount.
The research, born from in-depth evaluations and briefing reports conducted on leading Egyptian companies during ThruHQ’s directory building process, offers a unique and granular understanding of the current state of Egypt’s B2B digital landscape.
This hands-on experience provided ThruHQ with an unparalleled vantage point to identify key patterns and missed opportunities.
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The study reveals that 90% of B2B clients in Egypt initiate their purchasing journey online, with 99% ultimately finalising their decisions digitally.
Furthermore, this underscores the vital importance of a robust and effective online strategy, a strategy that remains largely underdeveloped for the majority of Egyptian B2B players. The resulting digital inertia is estimated to represent $3.5 to $4.5 billion in unrealised annual potential.
“Our directory curation process provided a unique lens through which to observe the stark contrast between a basic online presence and true digital engagement. The opportunity for growth is immense for those willing to bridge this gap.”
Engagement
