Armoir, a Saudi-founded luxury luggage company, has raised USD 500,000 in a seed funding round led by Salica Oryx Fund, with participation from Plus VC and angel investors. The process was supported by Dopamine, acting as an advisor and long-term partner to the company.
Founded in 2024 by Martial Dahan, Armoir is reimagining travel by offering premium luggage inspired by the heritage of classic travel trunks.
The company seeks to fill a gap in the market by delivering luxury-quality products at more accessible price points, combining timeless style with functional design.
Armoir’s luggage aims to solve the long-standing pain point of cumbersome and inefficient travel bags with sleek designs, luxury materials, and smart compartmentalization.
“They are solving the long-standing pain point of cumbersome, inefficient luggage with premium designs inspired by classic travel trunks, blending sleek style, luxury materials, and smart compartmentalization to transform the travel experience,” said Hasan Haider, Founder and Managing Partner at Plus VC.
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Targeting MENA and European Expansion
With the fresh funding, Armoir plans to launch additional collections and expand across MENA and Europe, while scaling its team to drive design innovation, customer experience, and global growth.
Backed by a premium luggage market projected to reach USD 75 billion by 2031, Armoir is positioning itself to capture demand driven by Gen Z and Millennial luxury consumers—the fastest-growing segment of the industry.
“We were drawn to their ability to blend timeless design with real functional innovation, creating a product that feels both aspirational and practical. In MENA, a new generation of direct-to-consumer brands is emerging with the ability to scale globally and Armoir represents this shift,” said Ali Qaiser, Partner at Salica Oryx Fund.
Engagement
