Aya, the emerging Saudi e-commerce platform redefining modest fashion discovery, has announced the successful closing of its Seed funding round, securing 6 million SAR.
The round was led by Khwarizmi Ventures, alongside Turki Alrajhi with participation from Raed Ventures, Joa Capital, FENA Holdings, and a distinguished group of angel investors.
Founded by Saudi entrepreneurs Munira Al Kadi and Abdulrahman Al Ammar, the firm is transforming the modest fashion market by unifying its fragmented landscape into a single, trend-driven discovery platform.
By leveraging real-time customer insights, Aya predicts trends and empowers local manufacturers to deliver on-demand fashion, staying steps ahead in a fast-paced industry.
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Reflecting on the funding, Munira Al Kadi, Co-founder and CEO of Aya, stated: “This investment is more than capital, it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re completely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
On the other hand, Homam Meaddawi, Partner at Khwarizmi Ventures, said: “We are proud to support talented founders who previously worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market.”
With this investment, the platform will accelerate product development, expand its market presence, and enhance its platform to deliver an unparalleled customer experience.
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