Basata Holding for Financial Payments S.A.E., one of Egypt’s leading e-payment services providers, has announced plans to invest approximately USD 7 million in 2026 as part of its growth strategy.
The company is also evaluating potential acquisition opportunities to support its regional expansion, with decisions expected before year-end.
Karim Shehata, CEO of Basata Holding, revealed that the company is preparing to launch new investment services through investment funds, developed in partnership with its sister and subsidiary firms. With regulatory approvals in the final stages, the full rollout is expected before the end of the fiscal year.
“These services represent a significant milestone in our journey to deliver comprehensive financial solutions that go beyond payments and actively support our clients’ growth,” Shehata said.
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Basata Holding Records Merchant Growth and Gulf Market Entry
Currently serving more than 120,000 merchants daily, Basata aims to scale that number to 150,000 by year-end. The expansion reflects its growing role as a key player in Egypt’s rapidly digitizing payments sector.
Regionally, Basata Holding is extending its footprint through its stake in Madfoatcom, the Jordanian payments company. Together, they plan to enter the Saudi Arabian market before year-end, while also supporting Madfoatcom’s rollout in Morocco and Kurdistan.
Basata’s offerings include digital payments, POS transactions, and the Basata Payment Card, alongside merchant financing and lending services through its sister entities. This integrated model aims to strengthen the trade ecosystem and reinforce Basata’s market leadership.
The company reported 40% growth in Total Payment Value (TPV) over the past three years, underscoring the success of its strategy and positioning as a fintech leader in Egypt and beyond.
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