Bosta Partners with Tactful AI to Revolutionise Middle Eastern Logistics Experience

Bosta Partners with Tactful AI to transform Middle Eastern logistics through AI-powered customer experience tools, boosting automation, efficiency and merchant satisfaction.

Bosta Partners with Tactful AI in a move that strengthens two Egyptian-born companies’ shared mission to elevate logistics performance across the Middle East. The partnership aims to modernise customer interaction systems by combining Bosta’s fast-growing regional delivery operations with Tactful AI’s conversational intelligence platform.

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Since launching in 2016, Bosta has become a preferred logistics partner for thousands of merchants. Beyond last-mile delivery, the company now offers fulfilment and financing solutions through Bosta Capital, maintaining a strong 96% overnight delivery success rate. But scaling reliably across a diverse region like MENA requires smarter, AI-powered customer support, which is exactly the gap this collaboration intends to fill.

Tactful AI, which originated in Egypt and now operates between the UK and the Middle East, brings an omnichannel CX platform that merges chat, social media, messaging, analytics and workflow automation. Handling millions of customer interactions monthly,

Tactful AI consistently helps businesses improve customer satisfaction by up to 60% and increase revenues by around 25%, a performance level that explains why Bosta Partners with Tactful AI for this new strategic phase.

In statements released publicly, Tactful AI CEO Mohamed Elmasry said the collaboration will help Bosta turn customer conversations into “strategic assets” through automation and real-time insights. Meanwhile, Bosta’s co-founder and CEO, Mohamed Ezzat, highlighted that elevating customer experience is central to Bosta’s regional expansion and emphasised the importance of supporting homegrown technology.

Through the partnership, Bosta will unify all customer interactions into a single real-time interface, giving support teams a 360-degree view of shipment issues and customer needs. Automated workflows will reduce repetitive tasks, while conversational analytics improve service responsiveness.

With Tactful’s no-code deployment, Bosta can also launch new customer support workflows quickly, avoiding the development delays that often slow logistics operators.

Both companies say Bosta Partners with Tactful AI to raise the standard for customer experience across Middle Eastern logistics — and this move reflects a broader trend of competitive, homegrown MENA technology. If successful, the collaboration could reshape how regional logistics firms approach customer engagement, positioning CX as a strategic growth driver rather than a back-office function.