In a move that reflects the growing momentum of Buy Now, Pay Later (BNPL) solutions across the Gulf, EazyPay, Bahrain’s Eazy Financial Services has partnered with Tamara, one of the region’s fastest-growing fintech companies.
The partnership marks a strategic alignment aimed at enhancing digital payments infrastructure and elevating the consumer commerce experience in the Kingdom.
As part of the agreement, EazyPay will serve as Tamara’s local acquirer, providing robust payment gateway services to support Tamara’s expanding merchant network.
The collaboration is expected to bring greater efficiency, speed, and security to BNPL transactions across Bahrain, building on EazyPay’s strong technological foundation and Tamara’s rapid growth in consumer finance.
EazyPay: Bridging Fintech Innovation Across the Gulf
Speaking at a signing ceremony in Manama, EazyPay Founder and CEO Nayef Tawfiq Al Alawi described the partnership as a key milestone in the region’s fintech evolution.
“Tamara has rapidly become a key player in how consumers across the region choose to pay—especially with the rise of BNPL models,” Al Alawi said.
“By supporting their platform with our payment gateway services, we’re enabling a smoother, faster, and more reliable experience for merchants and customers alike.”
The move aligns with EazyPay’s broader vision to drive innovation within Bahrain’s financial services sector and contribute to the GCC’s digital transformation agenda.
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As a homegrown fintech, the company continues to build partnerships that deliver tangible value to both businesses and consumers, while advancing regional payment infrastructure.
A Launchpad for Regional Expansion
For Tamara, which has seen significant adoption across Saudi Arabia and the UAE, the partnership with EazyPay represents a key step in its MENA expansion strategy. Faris Al Obaid, Tamara Bahrain CEO and Vice Chairman, called the agreement “a pivotal moment” for the company’s growth in the Kingdom.
“EazyPay, a leader in payment solutions, will not only serve as our local acquirer but also as a key strategic partner for our growing operations in Bahrain,” Al Obaid said.
“This collaboration is a testament to our commitment to delivering a seamless, elevated experience to our customers.”
He added that EazyPay’s infrastructure and on-the-ground expertise would be critical in achieving shared goals around financial inclusion and access.
As the GCC continues to embrace digital payment alternatives, partnerships like this one demonstrate how regional collaboration can accelerate innovation.
By combining EazyPay’s backend technology with Tamara’s customer-facing payment experience, the two companies are set to transform how Bahrain’s consumers and merchants engage with commerce.
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