noon, the Middle East’s leading digital marketplace, has teamed up with Urban Company, one of Asia’s largest tech-enabled home service platforms, to roll out on-demand home services across the UAE and Saudi Arabia.
The new offering is fully integrated into the app, allowing users to book, manage, and schedule a wide range of services, from home maintenance and deep cleaning to salon treatments and babysitting all in a few clicks.
“This partnership puts trusted help one click closer,” said Faraz Khalid, CEO of noon.
He added, “With Urban Company’s quality and noon’s reach, we’re building a new standard for on-demand services, fast, reliable, and built around the customer.”
The collaboration marks a strategic expansion for noon beyond e-commerce, food delivery, and fintech into the rapidly growing home services sector, as part of its mission to reach “every door, every day” across the region.
noon: Seamless Booking and Trusted Pros, All Through the noon App
In the UAE, users will be able to access:
- Hourly and monthly cleaning plans
- Deep cleaning services
- Laundry, ironing, packing
- AC, plumbing, and electrical repairs
- At-home grooming and salon services for men and women
- Babysitting and pet care
In Saudi Arabia, offerings will include:
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- Hourly and monthly cleaning plans
- Sofa, carpet, and kitchen deep cleaning
- AC maintenance, carpentry, and electrical services
- At-home massages and nail care for women
Customers can opt for one-time services or recurring plans and even request the same service professional for greater consistency and trust.
“Partnering with noon marks a step in our mission to bring quality home services to households in the Middle East,” said Abhiraj Singh Bhal, CEO and Co-founder of Urban Company.
“With noon’s scale and customer relationships, we’re excited to build a seamless, tech-enabled service experience that redefines what great service looks like in Saudi Arabia and the UAE.”
Urban Company, founded in India, operates in four countries and served over 12 million unique consumers in 2024 through a network of more than 48,000 trained service professionals.
The company is also preparing for a public listing, having filed a draft red herring prospectus with India’s securities regulator on April 28, 2025.
The service will roll out soon in both markets, with the full experience from booking to customer support built directly into the noon app.
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