Bahrain’s Sellou has secured a $3M seed round to expand its presence across the MENA region.
The company is enhancing its video-first platform, which integrates with WhatsApp and Instagram.
Founded in 2020 by Salman Al Khalifa, Sellou focuses on simplifying social selling through video and live chat.
Bahraini social commerce startup Sellou has announced the closing of its $3 million Seed funding round.
Go deeper on GCC & Africa tech — $9.99/month.
Deep dives and investor insights the free digest doesn't cover.
The company plans to use the funds to develop its platform, expand its reach across the Middle East and North Africa, and further establish itself as a leading video-first commerce marketplace.
It enables sellers to present their products using short-form video content through an easy-to-create mini-store that can be seamlessly linked with WhatsApp and Instagram.
The platform also integrates a live chat feature, allowing direct communication between sellers and interested buyers.
Founded in 2020 by Salman Al Khalifa, Sellou is redefining e-commerce in the region by merging video content, social interaction, and conversational tools to create a seamless and engaging shopping experience.
Engagement
