VenueX, an Istanbul-based AI startup streamlining digital ads for retail, has closed a $1.2 million bridge round led by Singapore’s Orbit Startups, with participation from Re-Pie, Akkök, and Akyasam.
According to William Bean of Orbit Startups, “VenueX tackles a global inefficiency by automating the connection between digital marketing and physical sales channels.”
Founded in 2022, the startup provides retail brands with a unified platform to manage digital ads across all channels, while syncing them with in-store performance. Since launching in April 2024, the startup has already secured 25 paying clients.
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- Ad spend & ROI
- Real-time inventory
- In-store engagement
This enables automated, high-precision campaign suggestions, bridging the online-offline gap in retail with minimal manual oversight.
What’s Next for VenueX?
With fresh capital in hand, the firm will:
- Expand in MENA, starting with new offices in Dubai and Riyadh
- Build local sales & market teams
- Scale channel partnerships across Turkey
- Advance its AI capabilities, including:
- Inventory optimization
- Dynamic creative generation
- Hyper-personalized customer segmentation
- Grow its team in growth, data science, and business development
The goal now is to evolve VenueX into a fully autonomous retail marketing platform, engineered for emerging markets with complex, multi-channel retail environments.
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