Saudi Arabia-based Yasmina, an embedded insurance platform, has secured $2 million in seed funding to accelerate its regional expansion and reshape how insurance is delivered across digital ecosystems.
The round was led by Scene Holding and Access Bridge Ventures, with participation from Arzan VC and Sanabil Investment Accelerator by 500 MENA.
“For years, insurance companies in the region have followed a well-worn path, familiar, but far from transformative,” said Hasan J. Zainal, Founder and Managing Partner at Arzan VC.
“We believe the team is uniquely positioned to drive innovation in this sector.”
Personalized Insurance in 48 Hours
Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina provides plug-and-play API integrations that allow businesses to embed insurance products directly into their platforms within 48 hours.
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Backed by full regulatory compliance, the startup enables partners in sectors like HR, travel, auto, real estate, and POS systems to offer customized insurance coverage.
Yasmina’s growing partner network already covers more than 1.5 million potential users.
Its product suite spans SME medical, motor, life, and general insurance, designed to streamline access to protection while enhancing digital user experiences.
Yasmina: Expanding Beyond the Kingdom
With its newly secured funding, Yasmina plans to scale its team and launch operations in the UAE in 2025, followed by Egypt in 2026. The expansion aims to support its broader mission to simplify, personalize, and democratize insurance access across the MENA region.
“This funding will help us scale faster, serve more partners, and redefine how protection is offered in the region,” said Masoud Alhelou, Yasmina’s Co-founder and CEO.
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