Dubai-based sustainability startup Bloomspoon just bagged AED 800,000 (USD 218,000) on Season 3 of Shark Tank Dubai, sealing a deal that brings both capital and retail firepower.
The offer came from Toufic Kreidieh, Executive Chairman and Co-Founder of Brands for Less (BFL Group), who took 49% equity in the startup.
But for them, it’s not just about the money. The startup is tapping into Kreidieh’s deep retail experience and broad network to push its eco-conscious products into the hands, and homes, of everyday consumers.
“We’re not just building products; we’re building habits and mindsets… The strategic value he brings is far greater than the investment itself,” said Mostafa Khattab, Founder of Bloomspoon.
From Disposable to Sustainable: The Bloomspoon Mission
Bloomspoon makes plantable cutlery, yes, you read that right. Made from wheat straw, each utensil contains a water-soluble seed capsule. Once used, it can be planted to grow herbs like basil or mint, transforming what would have been waste into something green and useful.
With rising awareness around sustainability in the MENA region, Bloomspoon is part of a new wave of startups showing that eco-friendly doesn’t have to mean niche. Alongside its cutlery, the brand offers a growing line of reusable daily products and has its sights set on B Corp certification, broader retail distribution, and market expansion.
The partnership with BFL Group could be a launchpad to scale faster in a region where green innovation is moving from trend to expectation.
Bloomspoon’s Shark Tank deal signals growing investor appetite for sustainable consumer goods and the startup is betting that its plantable products will root themselves firmly in the MENA mainstream.
