Dubizzle Group, a UAE company in classifieds and digital platform management, has announced its full acquisition of Egypt’s Hatla2ee platform, which specializes in online car sales.
This strategic move aims to bolster Dubizzle’s presence in the Egyptian automotive market and expand its services across the region.
Dubizzle Group already owns well-known platforms in the Middle East and North Africa region, such as Dubizzle (classifieds), Bayut (real estate), and Drive Arabia (automotive).
This acquisition supports the group’s ambitions to develop integrated digital solutions for the automotive sector, leveraging Hatla2ee’s extensive user base.
By merging Dubizzle’s resources and technologies with Hatla2ee’s platform, users in Egypt will be able to:
- Benefit from a seamless digital experience for buying and selling cars.
- Access car valuation services based on real-time market prices.
- Obtain easy financing solutions through the platform.
- Make well-informed decisions regarding the purchase of new or used cars.
Haroon Rashid, CEO of Dubizzle Egypt, when asked to comment on the deal stated: “Adding Hatla2ee to our portfolio enhances our ability to offer a wider range of automotive services to Egyptian consumers.”
This acquisition marks a major development in Egypt’s automotive sector, as the integration of Dubizzle’s technologies with Hatla2ee’s services is expected to:
- Improve the user experience for buying and selling cars.
- Boost transparency in sales transactions.
- Expand the customer base by providing advanced digital solutions that support the growth of the digital automotive market in Egypt.
Furthermore, this step reaffirms Dubizzle Group’s commitment to developing the digital market in Egypt and strengthening its position in the growing automotive sector as the market shifts towards digital solutions.
