Journify, a next-generation marketing data infrastructure startup, has announced the closure of a $4 million funding round. 

The investment was led by Silicon Badia, with participation from RZM and a group of strategic investors.

The company plans to use the funding to accelerate AI-powered data infrastructure that enables brands to focus on results rather than technical obstacles. 

Journify is redefining marketing across web, mobile, and offline channels by addressing critical challenges such as low match rates, fragmented integrations, and compliance complexities.

How Journify is enhancing advertising ROI and sustainable growth

Journify’s cutting-edge data solutions are designed to enable real-time data updates, ensuring accurate audience targeting as well as increase match rates by up to 5x for enhanced precision in customer segmentation.

It also helps to deliver deeper insights on marketing attribution, optimizing advertising ROI and ensuring full compliance with global data privacy regulations.

Hossam Shafik, investor at Silicon Badia,while speaking on the funding said, “Real-time data synchronization presents a limitless global opportunity. Whether in the U.S. or the Middle East, businesses face the same challenges in marketing channels worldwide. We strongly believe that marketing data infrastructure is ripe for transformation, especially as AI reshapes the industry.”

Founded in 2023 by Tawfiq Al-Jamali, Omar Al-Shoubaki, and Amine Shawky, Journify is headquartered in the U.S. and the UAE, with tech hubs in Morocco and Jordan. The company is pioneering a new era of AI-driven marketing technology, positioning itself at the forefront of data-powered advertising solutions.