KANAA enters Saudi Arabia’s e-commerce market with an AI-powered, curated platform backed by Al Nahla Group, focusing on trusted multi-brand retail.
Saudi-based retail startup KANAA has launched a multi-brand e-commerce platform in the Kingdom, entering the market with an app-first model focused on curated lifestyle products and artificial intelligence–driven personalisation.
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The platform offers products across categories, including toys, books, gaming accessories, sports equipment and outdoor goods. The company said it operates a controlled retail model rather than an open marketplace, limiting sellers to ensure product quality and relevance.
Its AI-powered recommendation engine is designed to personalise product discovery and reduce decision fatigue for users.
The venture is backed by Al Nahla Group, a Saudi conglomerate with operations spanning automotive, real estate, logistics and shipping. The launch marks Al Nahla’s first direct investment in a digital commerce platform, and all products available on the platform are authentic and licensed. The company added that it prioritises curation over scale, with no open seller onboarding.
In a statement, KANAA said the platform was built as a multi-brand digital ecosystem combining trusted products, advanced technology and an app-first experience. The company did not disclose financial details or user targets.
Saudi Arabia’s e-commerce sector has grown rapidly in recent years, supported by high mobile penetration and government-led digital transformation initiatives under Vision 2030.
KANAA said it aims to establish a new standard for multi-brand e-commerce in the Kingdom.
Why KANAA Matters to MENA
KANAA’s entry into Saudi Arabia’s e-commerce market marks a broader shift across the MENA region toward AI-driven, curated digital retail models. As regional consumers shift away from crowded marketplaces toward personalized shopping experiences, platforms like KANAA demonstrate how technology, trust, and institutional backing are shaping the next phase of e-commerce growth. For MENA’s digital economy, KANAA reflects rising investor confidence in app-first platforms that prioritize relevance, product authenticity, and scalable AI infrastructure.
