valU secures Jordan licence under Specialized Finance rules, preparing 2026 launch to expand consumer financing and digital finance solutions.
Egyptian fintech valU has taken a major step in its regional expansion after obtaining final approval from the Central Bank of Jordan to operate under a Specialized Finance licence. The move allows the company to offer consumer financing services, with an official launch planned for the first quarter of 2026.
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It has also announced its local leadership team. Mothanna Gharaibeh, Jordan’s former Minister of Investment and Minister of Digital Economy and Entrepreneurship, will serve as Chairman of valU Jordan. Alongside him, Mohammad Al Yousef will take the role of CEO, bringing nearly 20 years of experience across fintech, e-commerce, and technology, including senior positions at Apple’s regional distributor, Zood Super App, and Samsung Electronics Levant.
According to Habiba Naguib, its Chief Market Expansion and Strategy Officer, the final regulatory nod marks a pivotal milestone. She emphasized Jordan’s strategic importance in its regional growth plans, with a focus on financial inclusion, customer-centered products, and investment in local talent. Legal support for the licensing process was provided by Hammouri & Partners Attorneys.
Jordan’s consumer finance sector is increasingly attractive for regional fintech expansion. Rising demand for digital lending solutions, combined with supportive regulations, provides fertile ground for innovative platforms like valU. Analysts suggest that while competition is likely to intensify, the increased options will benefit consumers across the Kingdom.
“The Specialized Finance licence not only enables operational launch but also signals valU’s commitment to creating scalable, compliant fintech solutions in the MENA region,” Naguib added.
Why valU Jordan Licence Matters to MENA
valU’s expansion into Jordan underscores the growing fintech adoption in MENA, highlighting regional opportunities for digital financial inclusion. By introducing innovative consumer finance products, valU is helping modernize financial services, foster local employment, and encourage other fintech players to explore emerging markets in the Middle East. For investors and startups, this signals that the MENA region is increasingly receptive to scalable, regulated digital finance platforms.
The company is finalizing operational and regulatory preparations, aiming for a Q1 2026 launch. If executed effectively, valU’s Jordan debut could accelerate fintech innovation in the region and provide a blueprint for future cross-border expansions.
