Metric, the Abu Dhabi–headquartered AI fintech startup, has raised fresh capital in a funding round led by A-typical Ventures, with participation from 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, Oqal Angels, Accelerate Prosperity, and a network of regional angel investors.
The investment is set to accelerate Metric’s growth across the GCC and beyond, positioning the startup as a key player in reimagining how small and medium-sized enterprises (SMEs) manage and scale their businesses.
At the heart of Metric’s offering is Max, its flagship AI product billed as the world’s first Chief Financial AI. Acting as a conversational business co-pilot, Max analyses transactional data to deliver real-time, actionable insights, helping business owners understand spending trends, forecast performance, and identify growth opportunities.
Max draws on a proprietary dataset of more than USD 4.2 billion in transactions and is available in both English and Arabic, giving it a strong edge in serving MENA’s multilingual business environment.
Already, more than 130,000 businesses in 190 countries are using the platform. Beyond insights, Metric’s AI marketplace connects SMEs with financing and banking services, opening doors to new credit opportunities.
Metric: Backed by Investors Betting on MENA’s SME Economy
“Metric is solving one of the most urgent challenges for SMEs: turning complex financial data into clear, actionable insights,” said Alina Truhina, Managing Partner at A-typical Ventures. “Their technology doesn’t just help businesses understand their numbers—it helps them accelerate their growth.”
Aly El Shalakany, Venture Partner at A-typical Ventures, added that the fresh funding will fuel product development, broaden adoption of Max, and expand pilots that integrate financing and banking services for small business owners across the GCC.
Founded in 2022 by Meenah Tariq, Omar Parvez Khan, and Dr. Habiba, Metric is headquartered in Abu Dhabi, placing it at the heart of the UAE’s fast-growing fintech ecosystem.
With SMEs making up the majority of businesses in the region, the company is tapping into a large and underserved market where financial visibility and access to credit remain pressing challenges.
As MENA economies diversify and digitisation accelerates, Metric’s blend of AI-driven intelligence and embedded finance could position it as a leading force in shaping the region’s SME finance landscape.
