
Nabt secures $3.4M to modernize Saudi Arabia’s fresh-produce sector with tech-driven upgrades, digital auctions, and data tools that support food-security goals.
Nabt has closed its second investment round with $3.4 million raised, led by Saudi Holding Group with participation from Merak Capital. This brings the agritech startup’s total funding to roughly 19 million SAR, a solid milestone for a company aiming to pull Saudi Arabia’s fresh-produce sector into a more tech-driven era.
Also Read: SEKEM to Invest $10M in MENA Food, Agriculture, Expansion
The startup says its next chapter will focus on building an advanced technology layer designed to boost farm productivity and increase transparency across the entire value chain—from the farm gate to consumers’ refrigerators. Interestingly, this push aligns neatly with Saudi Arabia’s Vision 2030 goals, which continue to emphasize food security, modernized supply chains, and smarter agriculture.
According to Nabt, the new capital will drive three major initiatives:
1. Upgrading sorting, packing, and distribution hubs. The company plans to modernize its facilities to deliver fresher produce with fewer delays—a critical win for both farmers and retailers who often struggle with quality loss during handling and transport.
2. Rolling out nationwide digital produce auctions. This new marketplace model aims to improve price discovery, boost transparency, and make local markets more competitive. If executed well, it could shift long-standing inefficiencies in how fresh produce is bought and sold across the Kingdom.
3. Expanding Nabt Intel, its data and pricing insights platform, designed to help farmers and retailers make faster, more informed decisions, Nabt Intel could become the platform’s standout advantage. Data-driven farming is often discussed in the region, but rarely implemented at scale; this could change that.
Nabt also shared gratitude to its investors, farmers, and customers, calling the funding a springboard for a new wave of expansion that will elevate both innovation and service quality in Saudi Arabia’s fresh-produce sector. Still, delivering on this vision will require tight coordination across agriculture, logistics, and emerging tech—a notoriously complex mix.
Even so, the momentum is strong. Nabt appears to be building an integrated ecosystem connecting farmers, markets, and data tools in a way Saudi hasn’t seen before. And for anyone tracking how the region’s food-security agenda is evolving, this move could be one of the more promising signals.