QDB led a $7M Series B extension in Italy’s Contents, backing its Doha hub and Arabic AI expansion across the GCC and wider MENA region.
The QDB round also included participation from Alkemia Capital, which previously led the company’s Series B.
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Founded in 2021 by Massimiliano Squillace, Contents positions itself not as a content-generation platform but as an AI-powered work execution layer for enterprises. The company orchestrates AI agents, enterprise knowledge systems, and approval workflows for global brands.
“Most AI companies sell generation. We sell execution,” said Squillace, CEO and Founder of Contents. “The next phase of enterprise AI is not about models, it’s about who controls the workflow layer between intelligence and business outcomes. That’s the layer we are defining.”
As part of its regional push, Contents has established Middle East operations in Doha, opening a local office and onboarding its first Qatar-based team member. The Doha hub will serve as the company’s center for Arabic-language AI development and enterprise expansion across the GCC and wider MENA region.
The platform currently operates natively in more than 25 languages, including 15 Arabic dialects spanning Gulf, Egyptian, Levantine and Maghrebi variants. The company says its architecture is designed for linguistic and cultural complexity, an area where many Western AI platforms rely on surface-level localization.
Contents is model-agnostic by design, integrating leading AI providers including Meta, OpenAI, Anthropic, Google and Mistral. Rather than locking clients into a single vendor, the platform selects the most suitable model for each task.
Instead of focusing on standalone content generation, the company orchestrates full enterprise workflows, positioning itself as an infrastructure layer between AI intelligence and business execution.
With fresh capital secured, Contents plans to accelerate its expansion across the GCC and broader Arabic-speaking markets. The company will also invest in advanced AI capabilities focused on content orchestration, localization, and governance at scale.
The investment signals growing Gulf interest in AI infrastructure platforms that combine enterprise-grade execution with native Arabic-language capabilities, a segment gaining strategic importance as regional AI adoption accelerates.
Why QDB Funding Matters to MENA
QDB’s investment signals growing Gulf ambition to anchor AI infrastructure, not just adopt it.
By bringing its Arabic-first AI orchestration platform to Doha, Contents strengthens the region’s push to build sovereign AI capabilities tailored to linguistic and cultural complexity. Unlike generic localization models, the company operates natively across 15 Arabic dialects — a key advantage as enterprises demand region-specific AI tools.
For the GCC, this move reinforces Doha’s position as an emerging AI hub while aligning with broader strategies in Qatar, Saudi Arabia and the UAE to localize advanced technologies.
More importantly, the deal reflects a shift in AI investment focus, from content generation to workflow execution and enterprise governance. As MENA governments and corporations scale AI adoption, platforms that control execution layers and data workflows will play a critical role in digital transformation and regulatory compliance.
In short, this is not just a funding round; it is a strategic step in embedding AI infrastructure within the region’s enterprise ecosystem.
