Dubai-based Seraya, a next-generation hospitality startup, has secured USD 1.8 million in seed funding to scale its design-led, wellness-focused serviced apartments across the emirate’s booming short-term rental market.
The round was led by a Saudi family office and DLL, a German family office, with participation from angel investors. The funding package includes both equity and debt.
Founded in late 2024, Seraya combines hotel-grade consistency with residential warmth to offer premium apartments tailored for modern travelers.
With a focus on wellness, calm, and intentional design, the startup fully controls every aspect of the guest experience—from materials used in its renovations to service delivery.
“Seraya is designed for the modern traveler, people seeking calm, comfort, and care while on the move. Our model gives us total control, from the materials we use to the experience we deliver. That’s how we’ve scaled profitably, and how we’ll build a global brand for premium serviced accommodation,” said Pepijn Haima, Co-Founder of Seraya.
Already operating units in Downtown Dubai, Business Bay, and Marina, the startup offers travelers a curated alternative to both hotels and traditional short-term rentals, ensuring the reliability of a hotel with the warmth of a home.
How Seraya is Scaling Up in Dubai’s Short-Term Rental Market
Backed by the fresh capital, Seraya plans to grow its portfolio to 50 units by the end of 2025, with upcoming launches in Palm Jumeirah, Dubai Creek, and villa communities.
The company’s model is distinct: instead of managing on behalf of owners, the company signs long-term leases (5+ years), fully renovates and furnishes the apartments, and manages the entire guest experience.
This approach ensures consistency, design integrity, and control over quality—a departure from fragmented short-term rental operators.
With Dubai’s short-term rental market expanding rapidly as global travelers seek more flexible, lifestyle-driven accommodations, Seraya is positioning itself at the intersection of hospitality, wellness, and real estate innovation.
