A new player has entered the enterprise AI scene named Arabic.AI. It was launched yesterday at Dubai AI Week 2025 by Tarjama & CEO Nour Al Hassan, who will also serve as CEO of the new venture.
Billed as the first Arabic-native Agentic AI platform tailored for business use, Arabic.AI is built to automate and optimize workflows in Arabic across sectors like government, finance, healthcare, and media.
At its core is Pronoia, an advanced Arabic-centric large language model (LLM) developed for enterprise-grade performance.
With options for on-prem, cloud, or API-based deployment, this gives organizations in the MENA region the flexibility, data sovereignty, and scale they need for secure AI implementation.
“Many GenAI models underperform in Arabic, while Arabic-centric models can lack in ‘enterprise depth’,” said Al Hassan.
“Arabic.AI solves both issues by offering a high-accuracy, Arabic-native AI platform that’s built for real enterprise demands.”
Bringing Arabic.AI to the Enterprise Frontline
Arabic.AI comes packed with features that matter for enterprise users, from retrieval-augmented generation (RAG) and document summarization, to verifiable citations and real-time contextual chat in Arabic.
The platform also supports multilingual workflows, including long document analysis and even live-stream inputs.
The launch follows Tarjama&’s announcement of Pronoia v2, a 14-billion-parameter model optimized for Arabic and outperforming GPT-4o, DeepSeek 70B, and Cohere 7B in internal benchmarks. Remarkably, the model is efficient enough to run on a single GPU, making it cost-effective for local deployment.
Arabic.AI’s offering is split across three streams:
- Engine Licensing – Embed Pronoia LLM directly into enterprise infrastructure
- Workflow Integration – Use Arabic.AI as a platform or plug it into existing tools
- Custom Solutions – Bespoke AI tools built for specific business needs
Already in use by Fortune 500 companies, the platform reflects a growing demand for AI solutions that are not only fluent in Arabic but aligned with regional regulatory, cultural, and linguistic needs.
As AI adoption continues to expand across the Arab world, Arabic.AI could mark a turning point, providing MENA businesses with a tool that speaks their language and meets their standards.
