“Design isn’t just what you see” – Paintit.ai Yulii Cherevko

When you sit with Yulii, CEO Paintit.ai, the first thing you notice is not the fact that he’s a founder, or that his company has users across the world, or that he talks about AI with the calmness of someone who has been doing it for decades. What you notice is how deeply he still identifies as an architect. Not a CEO, not a tech guy, but definitely an architect.

He talks about homes the way chefs talk about flavour, with memory, with instinct, and an understanding that goes beyond the “what” into the “why.” For more than 15 years, that was his world. Kyiv, client meetings, sketches on tables, mood boards, spaces stitched with stories. He built a company there—a reputation and a rhythm.