Egypt Digital Investment grows as Egypt Post launches Felousy, a new mobile platform giving citizens access to 40+ investment funds and boosting financial inclusion.
Egypt Post has officially launched Egypt Digital Investment Felousy platform, a new digital investment platform operated by PFI Investment Services, a fully owned subsidiary licensed by Egypt’s Financial Regulatory Authority. The platform enables individuals to invest directly in a range of funds via mobile devices, marking a significant step forward in Egypt’s digital financial landscape.
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Felousy offers access to over 40 funds across multiple asset classes, including gold, equities, fixed income, and sector-specific options such as technology and real estate. Egypt Digital Investment platform is positioned as one of the region’s broadest retail-focused digital investment tools, aiming to attract young professionals and first-time investors.
The launch coincided with Prime Minister Mostafa Madbouly’s visit to Egypt Post’s pavilion at Cairo ICT 2025, where he was accompanied by Minister of Communications and Information Technology, Amr Talaat. Egypt Post Chairperson Dalia El-Baz showcased the platform and highlighted the organisation’s ongoing digital initiatives, which include the refreshed Easy Pay app in collaboration with e-Finance. The app now supports payments for education fees, phone credit, and international remittances via VISA Plus, alongside a new customer loyalty programme.
El-Baz emphasised that Felousy reflects Egypt Post’s broader commitment to financial inclusion and the government’s digital transformation agenda, providing Egyptians with convenient access to investment opportunities and modernised financial services.
“Felousy is a major step in making investing more accessible to everyday Egyptians, complementing our efforts in logistics, finance, and government services,” said Dalia El-Baz.
The platform aligns with Egypt’s vision of expanding digital financial services, encouraging more citizens to engage in investment and wealth-building activities.
