The UAE-based Future Food Foundry (3F) has announced a substantial investment of over $5 million in Greeneration. Greeneration is a farm-to-kitchen supplier known for its premium ingredients.
This investment marks an important moment for both companies. It also signals a shift towards more holistic approaches in the food and wellness industries.
Note that Greeneration was founded in 2023 and is headquartered in Dubai. It has built a reputation for providing high-quality, gourmet edible flowers, microgreens, and speciality ingredients to upscale dining establishments, hotels, and caterers.
With this new infusion of capital, the company aims to expand its horizons significantly, venturing beyond its current offerings to embrace a wider range of health-promoting products.
Roman Ulyanov, the founder of Greeneration, was enthusiastic about the partnership and shared his views with reporters.
He said, “We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food.
“This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company.”
The Future Food Foundry investment will enable Greeneration to diversify its product line to include superfoods, adaptogens, and medical herbs.
This expansion aligns with the growing global interest in longevity and holistic well-being, positioning Greeneration at the forefront of a new product category centered on sustainable health, anti-aging, and preventive care.
According to Ulyanov, Future Food Foundry’s investment is not just about financial support; it’s a testament to its commitment to fostering innovation in the food industry.
The foundry’s decision to back Greeneration aligns perfectly with the UAE’s broader goals of enhancing food sustainability and security.
By supporting local food production and innovative food technologies, 3F is crucial in strengthening the UAE’s position in the global food landscape.
