Lucidya Secures $30M to Scale AI Agents for Experience

Saudi-based AI startup Lucidya has raised $30 million in a Series B funding round to accelerate its ambitions in the customer experience management (CXM) space.

The round was led by Impact46, with participation from Wa’ed Ventures, Takamol Ventures, Sparklabs, Rue Growth Fund, and ARG.

Founded in 2016, Lucidya has grown into a leading CXM platform powered by proprietary artificial intelligence, serving both private companies and government entities across telecom, banking, hospitality, healthcare, and the public sector.

Its client base represents more than $250 billion in combined market capitalisation.

Lucidya: From Software to Scalable AI Workforce

CEO and founder Abdullah Asiri said the company’s early bet on AI, long before it became a boardroom buzzword, has positioned Lucidya to lead in a new era of digital transformation.

With the fresh capital, the startup will expand its AI Agent offering, positioning itself as a digital workforce platform designed for customer-facing roles across support, marketing, and sales.

“By expanding into AI agents, we are no longer limited to traditional software budgets. We are tapping into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity,” Asiri explained.

Setting New Standards in CXM

Lucidya’s platform aims to help organizations automate and personalize customer engagement while reducing operational costs and ensuring regulatory compliance, particularly with local data privacy laws such as Saudi Arabia’s Personal Data Protection Law (PDPL).

Turki Al Joaib, Managing Partner at Rua Growth Fund, emphasized the strategic value of the investment: “Lucidya continues to prove that world-class technology can emerge from the Kingdom, where their proprietary AI and ongoing advancements in generative AI are setting new standards in CXM.”

With this Series B round, Lucidya signals not just regional dominance, but also an intent to redefine how customer experience is delivered in the age of AI.