Microsoft has officially launched its presence at Expo 2023 Doha as the Exclusive Technology Partner. This happened in Doha, Qatar on Monday, December 4, 2023.
The company is unveiling state-of-the-art data and AI innovations aimed at helping organizations minimize their environmental impact, enhance climate resilience, and promote sustainability for a more economically and environmentally balanced future.
The inauguration was presided over by Mr Mohamed Ali Al-Khoori, Secretary General of Expo 2023 Doha, with Mr. Harold “Lee” Brayman, Commercial Officer, and Mr. Srinivasa Murthy, Commercial Specialist from the Foreign Commercial Service at the American Embassy in Doha also in attendance. The event, which was followed by a tour, also saw participation from local media representatives.
According to Mr. Al-Khoori, “The agricultural and horticultural sectors are currently experiencing tremendous technological transformation, and technology plays a crucial role in establishing sustainable systems that will assist us in addressing the most pressing environmental challenges. We are proud to collaborate with the world’s leading technical company to introduce the world to technology-powered agriculture.”
At the event, Lana Khalaf, General Manager of Microsoft Qatar, highlighted the company’s dedication to supporting climate change initiatives aligned with the Qatar National Environment and Climate Change Strategy. She emphasized the importance of balancing economic growth, social development, and environmental conservation. Khalaf also noted Microsoft’s ongoing efforts to collaborate with organizations in Qatar, providing them with insights, resources, and technology, including data and AI, to make informed decisions, achieve their climate goals, and foster business growth and innovation.
The Microsoft booth showcased various solutions, including Microsoft Cloud for Sustainability, the Emissions Impact Dashboards for Azure and M365, and Microsoft Sustainability Manager. Additionally, it features solutions from Microsoft partners such as QMIC, Siemens, Techvista, Alight, Click2cloud, Bravent, TCS, and Accenture/Agerpoint.
These innovations range from renewable energy and vertical farming to carbon capture and climate monitoring, all aimed at helping organizations reduce energy and water consumption, minimize physical footprints, and develop sustainable products.
The solutions also highlight how Artificial Intelligence (AI) can unlock significant opportunities for sustainability. Microsoft recently released the Accelerating Sustainability with AI: A Playbook, which outlines AI’s transformative potential in climate action.
The playbook emphasizes AI’s key capabilities which include measuring, predicting, and optimizing complex systems, along with accelerating the development of sustainability solutions and empowering the sustainability workforce through tools like Microsoft Copilot.
