MUHIDE closes a Series A round backed by Asyad Group to modernise B2B trade in Saudi Arabia, strengthening transaction governance, transparency, and scalable enterprise commerce.
Saudi-based MUHIDE has closed its Series A funding round with strategic backing from Asyad Group, marking a major milestone in its mission to modernise and standardise B2B trade across the Kingdom.
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The investment will support its vision of governing and authenticating B2B transactions across the trade value chain, bringing greater efficiency, transparency, and risk management to businesses operating at scale. By addressing long-standing fragmentation in enterprise trade workflows, it aims to establish a more trusted and structured foundation for B2B commerce in Saudi Arabia.
Asyad Group, a diversified Saudi conglomerate with interests spanning equity, real estate, and investments, joins MUHIDE as a strategic partner. Beyond capital, the partnership brings deep market insight, institutional credibility, and long-term alignment, positioning MUHIDE to accelerate adoption within the Kingdom’s enterprise ecosystem.
The newly raised capital will be deployed toward team expansion, platform enhancement, and continued development of MUHIDE’s core infrastructure, as the company works toward building Saudi Arabia’s first unified trade ecosystem. The move aligns closely with broader national efforts to digitise commerce, strengthen governance, and enable scalable, technology-driven trade systems.
Why MUHIDE Matters to MENA
- B2B trade is still fragmented across the region
Many MENA enterprises operate with disconnected systems, manual processes, and limited transaction visibility. Platforms like MUHIDE address a structural gap, not a marginal one. - Institutional capital signals market readiness
Asyad Group’s backing reflects growing confidence in enterprise-grade trade infrastructure, especially solutions aligned with Saudi Arabia’s digital economy ambitions. - A foundation for scalable, cross-border commerce
Unified trade governance improves trust, compliance, and risk management—key enablers as MENA economies push for deeper regional and global trade integration.
