As Oman charts its course toward a more diversified and sustainable economy, its Ministry of Commerce, Industry and Investment Promotion (MoCIIP) is fast becoming the engine room of transformation.
At the core of this effort is a sweeping digital agenda that reimagines how businesses launch, operate, and grow—one platform at a time.
From startup registrations to supply chain support and export promotion, MoCIIP has built a digital infrastructure that serves the full lifecycle of a business.
The flagship “Invest Easy” platform is a cornerstone of this vision, offering over 150 integrated services, from registering commercial records to issuing certificates of origin and accessing permits—within a single interface.
Behind this integration is a powerful network: 17 government entities collaborate directly with the platform, and data is exchanged with 35 others.
Nearly 90% of commercial activities are licensed automatically without prior approval, a leap in regulatory agility that has resulted in over 328,000 licenses issued since April 2021.
AI plays a crucial role. Through facial recognition technology and remote KYC features, foreign investors can now register from anywhere in the world, no residence card needed. Meanwhile, the Investment Guide offers simulated walkthroughs of business registration, creating a smoother and more transparent journey for entrepreneurs.
The complementary “Invest in Oman” platform further fuels this momentum, giving investors access to sectoral data, industrial zones, and streamlined communication channels.
By June 2025, the platform had attracted 90 investment requests worth OMR 5.38 billion, with 43 projects localized, particularly in strategic sectors like healthcare, food security, and renewable energy.
Made in Oman: Digital Tools Backing Real-World Industry
If Invest Easy sets the pace for ease of doing business, the “Made in Oman” and “Oman Exports” platforms bring the Ministry’s industrial and export ambitions to life.
Launched in 2024, “Made in Oman” connects over 380 factories and 5,000 products to local and international buyers, linking certified SMEs directly to procurement pipelines.
More than a marketing tool, the platform is part of a larger push to strengthen domestic supply chains, reduce import reliance, and raise the profile of Omani goods through verified quality marks.
This effort is closely aligned with the “Hazm” platform, a digital registry and quality assurance system that tracks conformity assessments and issues national certifications.
As of mid-2025, 333 certificates and nearly 3,800 energy efficiency labels had been issued, evidence of Oman’s growing commitment to regulatory standards and product innovation.
The export push is led by “Oman Exports”, described as the world’s first interactive digital platform dedicated to promoting national exports. It streamlines trade processes, connects exporters to buyers, and serves as a crucial bridge to global markets.
These platforms together form a digital backbone that amplifies Oman’s competitiveness on the global stage.
Empowering SMEs, Youth, and Women
Beyond platforms, the Ministry’s digital strategy has generated tangible economic dividends.
The Sanad Centres, which offer access to over 370 digital services nationwide, processed 872,000 transactions in 2024 alone. As of June 2025, the network included 920 centres, generating 2,365 jobs, 60% of which are held by women.
Digital inclusion is also at the heart of the “Maʿruf Oman” platform, which certifies e-commerce businesses and links them to official commercial or freelance records. The result? A 236% increase in registered stores, and a boost in consumer trust across the local online economy.
A Strategy Anchored in Vision 2040 and AI-Driven Insights
According to Mubarak bin Mohammed Al-Douhani, Head of the Ministry’s Digital Transformation Team, these initiatives are not isolated projects, they’re part of a unified roadmap toward a knowledge-based, AI-augmented economy.
Speaking to Oman News Agency, Al-Douhani emphasized that digitisation improves not just government efficiency, but overall quality of life. It reduces costs, enhances customer experience, and enables smarter decisions through real-time data and sector-specific analytics.
He pointed to the “Oman Exports” and “Made in Oman” platforms as pivotal tools in supporting local producers, enhancing product quality, and unlocking new trade corridors. “These platforms help domestic products stand out not just in Oman, but in global markets,” he noted.
Looking Ahead
With performance metrics showing continued growth in digital registrations, exports, and industrial activity, the Ministry’s data-driven approach is bearing fruit. The next phase involves enhancing interoperability between platforms, integrating AI for predictive services, and customizing solutions based on sector-specific needs.
The Ministry’s vision is bold: to turn its digital platforms into engines of economic opportunity, especially for youth and entrepreneurs, and to embed Omani innovation in global value chains.
As the digital economy takes shape, Oman is not just adopting best practices, it is quietly setting new ones.
