Riyadh-based logistics company Salasa has raised $30 million in Series B funding, a major step in its bid to build a next-generation logistics platform for e-commerce businesses across Saudi Arabia and the wider MENA region.
The round was led by Artal Capital, with participation from Saudi Venture Capital (SVC), Wa’ed Ventures, 500 Global, Alsulaiman Group, and other investors.
The funds will go toward expanding fulfillment infrastructure, accelerating international growth, and embedding artificial intelligence across Salasa’s operations.
From Fulfillment to Intelligent Infrastructure
Founded in 2017, Salasa helps online merchants manage warehousing, fulfillment, shipping, and cross-border deliveries.
It currently works with over 1,000 retailers, including major platforms such as Amazon, Noon, Cenomi, Boutiqaat, and Sharaf DG, and has fulfilled more than 50 million products to date.
“This funding marks a major milestone,” said Abdulmajeed Alyemni, Co-founder and CEO of Salasa.
“We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”
Salasa: AI, Cross-Border Logistics, and Regional Ambitions
Salasa is now doubling down on infrastructure, including the buildout of bonded zones, dark stores, and cross-border shipping lanes. At the same time, it is embedding AI into planning, inventory, and fulfillment, aiming to build predictive, self-optimizing logistics systems that increase speed and accuracy for merchants.
“We’re embedding AI across planning, inventory, and fulfillment,” said Hasan Alhazmi, Co-founder and CBO.
“This will create predictive, self-optimizing logistics. It boosts speed, accuracy, and efficiency for merchants, while our regional expansion opens access to new markets.”
Salasa already integrates with leading platforms including Shopify, Salla, ZID, Amazon, and Trendyol, and partners with over 40 logistics carriers such as Aramex, DHL, and Saudi Post.
Backing Vision 2030 Through Tech-Enabled Logistics
“Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure,” said Wassim Moukahhal, Head of Alternative Investments at Artal Capital.
“We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.”
With Saudi Arabia’s e-commerce market surpassing SAR 86 billion in 2024, Salasa’s rapid growth is in lockstep with Vision 2030, a national push to position the Kingdom as a leading tech and logistics hub in the region.
