Viero, a Saudi logistics startup, raises $1.2M seed funding to unify fleet operations and fintech controls, targeting fuel spend, delivery efficiency, and MENA expansion.
Saudi Arabia–based Viero has raised $1.2 million in seed funding to scale its fleet and logistics platform, as investors continue to back infrastructure plays powering the region’s real economy.
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The round was led by Watheeq Capital and Share Investment Co., with participation from Numu Angel Network, Black Iris Angel Network, and a group of strategic angel investors.
Founded in 2024 by Khaled Dakkak, Ahmed Alotaibi, and Marat Khamash, Viero targets a persistent pain point for fleet operators and logistics companies: fragmented systems that separate delivery management, order collection, fuel spend, and operational cost tracking.
Viero’s platform brings delivery operations and vehicle-related payments into a single, real-time operating layer, giving fleet operators visibility and control over routes, fuel usage, and transaction flows. By unifying logistics execution with financial governance, the company positions itself as a fintech-enabled infrastructure provider rather than just another fleet management tool.
At its core, Viero is building what it describes as the fintech operating system for logistics in MENA, where every order, route, and litre of fuel can be tracked, governed, and optimized.
The fresh capital will be used to accelerate product development, strengthen financial and operational controls for fleet operators, and support regional expansion, as logistics volumes surge across Saudi Arabia and neighboring markets.
Why Viero matters to MENA
Logistics is a critical but under-digitized pillar of MENA’s economy, especially as e-commerce, last-mile delivery, and cross-border trade scale rapidly. For investors, platforms like Viero sit at the intersection of fintech, mobility, and supply-chain infrastructure, offering exposure to predictable, high-frequency transaction flows rather than consumer-driven volatility.
For the region, embedding financial controls directly into logistics operations could reduce fuel leakage, improve margins for fleet operators, and bring informal transport activity into the digital economy—aligning closely with Saudi Arabia’s broader Vision 2030 efficiency and localization goals.
