Indian D2C menswear brand Snitch has secured $40 million in Series B funding as it gears up for major growth, within India and across MENA markets.
The round was led by 360 ONE Asset and backed by existing investors IvyCap Ventures and SWC Global, alongside new entrants including the Ravi Modi Family Office and several angel investors.
Of the $40 million raised, $32.75 million came from primary capital for business expansion, while $7.2 million was through secondary transactions, allowing partial exits for early investors and onboarding fresh capital.
Founded in 2020 by Siddharth Dungarwal, Snitch was initially a physical retail brand but found its stride during the pandemic by pivoting online. The label has since built a cult-like following among Gen Z urban men, thanks to its trendy, affordable styles.
Now, it’s plotting its next big move.
Snitch MENA Rollout, Store Surge, and IPO Aspirations
Snitch plans to double its offline presence, from 55 to over 100 stores by end-2025, with a particular focus on India’s top 20 cities and new markets across South Asia and the Middle East.
The expansion roadmap includes:
- Entering key MENA cities as part of its international push
- Launching new categories like plus-size apparel, eyewear, bags, and footwear
- Tapping into quick commerce to meet real-time fashion demand
The brand’s broader vision includes working toward an IPO, building on its national visibility after appearing on Shark Tank India Season 2.
As Middle Eastern fashion buyers increasingly lean into digital-first, high-style brands, Snitch’s MENA strategy could prove timely. With capital in hand and product expansion in motion, the brand is set to test whether its Gen Z swagger translates globally.
