A Saudi-based AI-powered networking platform, Halo AI, has proudly announced the launch of its innovative solution designed to revolutionise brand-creator collaborations.
Halo AI uses artificial intelligence to connect brands with nano- and micro-influencers who have strong, authentic audience relationships in specific niches.
Their unique expertise and genuine connections drive higher engagement rates, helping companies achieve better Return on Ad Spend (ROAS) as they scale their influencer marketing programs.
The founding team comprises industry veterans Vito Strokov, Rami Saad, and Alex Gadalin, who bring decades of global and regional experience from leading tech companies such as Meta, Snapchat, and Amazon.
Their extensive knowledge of technology and proven track record in building thriving digital ecosystems have been pivotal in developing a platform catered to the needs of the fast-changing dynamics of the creator economy, especially in the GCC.
During its soft launch in the kingdom, Halo AI already delivered outstanding outcomes and has set a new benchmark in influencer marketing by enabling efficient and impactful partnerships between brands and creators. Next, Halo AI plans to expand to Dubai and Kuwait.
This is what Vito Strokov, co-founder and CEO had to say, “Micro-creators are the new media. They have infinite leverage through the channels and communities they’ve built, yet most are unaware of the power of their voices.
“Today, more than 80% of micro-creator income comes from brand collaborations, but 90% of their time is spent searching for reliable deals. Halo AI is here to change that.”
His co-founder and CBO, Rami Saad said, “Halo AI is set to awaken a sleeping giant—the economic engine driven by people’s passion, skills, and creativity.
“What started as an exciting idea has now transformed into a powerful platform, with hundreds of successful collaborations already under our belt. Brands in MENA have never worked with creators in such an efficient and impactful way before. We are excited to bring the transformative results of Halo AI to the market.”
About Halo AI
Halo AI addresses key inefficiencies in traditional brand-creator collaborations, reducing brief-to-live time to 15 minutes, eliminating 80% of manual workflows, and delivering results that outperform traditional methods by 4x.
Its advanced AI capabilities eliminate guesswork, connecting brands with creators who align with their values and audience, resulting in more authentic and engaging campaigns.
Having operated in stealth mode until now, Halo AI has already captured the attention of leading brands such as Kitopi, ToYou, 1/2M, Home Bakery, A.O.K. Kitchen, and more.
