Lottery.com has announced its intent to acquire Nook Holdings Limited, a Dubai-based sports and wellness incubator, in an all-cash deal valued at $2.5 million.
The acquisition gives Lottery.com 90% ownership of Nook and is expected to close by June 30, 2025.
“Nook is not just a workspace, it’s a thriving community of sports and wellness entrepreneurs. It aligns perfectly with our vision for Sports.com as a global platform for innovation and impact.” — Matthew McGahan, Chairman & CEO, Lottery.com and Sports.com
Who Is Nook?
Founded by Ravi Bhusari, Nook is a co-working and licensing platform for sports, fitness, and wellness entrepreneurs. Based at One JLT in Dubai, it offers:
- Commercial licensing support
- Collaborative workspace
- Business setup and VAT registration assistance
- Community support for startups and small businesses in sport and wellness
Why This Deal Matters to Lottery.com
The acquisition will allow the platform and its broader Sports.com ecosystem to:
- Expand operations in the UAE
- Establish a sports innovation and investment hub
- Connect early-stage sport startups with global opportunities
- Operate directly from Nook’s existing One JLT space
The move reflects commitments to transforming from a lottery operator into a global sports and entertainment platform.
By acquiring Nook, Lottery.com gains both strategic real estate and community access in the UAE’s fast-growing sports tech scene, positioning Sports.com as a launchpad for early-stage sport and wellness ventures across the Middle East and beyond.
