Mataa, a Libya-based e-commerce platform, has closed its first Seed investment round, backed by a group of Libyan business angels. The undisclosed funding marks a significant step in Mataa’s efforts to modernise digital commerce in Libya and tap into broader North African markets.
According to Founder and CEO Ibrahim Shuwehdi, the fresh capital will be used to enhance operational infrastructure, particularly in first-mile and last-mile logistics, expand its central warehouse, and broaden product categories through supplier onboarding.
The company also plans to hire experienced regional e-commerce talent to help drive its long-term growth strategy.
Building Libya’s Marketplace Economy
Founded to address gaps in Libya’s digital retail ecosystem, Mataa is doubling down on its marketplace model, offering Libyan merchants access to over 6 million internet users.
The platform also enables Facebook-based sellers to integrate their product listings with Mataa, boosting sales conversion and reducing reliance on paid advertising.
Shuwehdi highlighted that investor confidence stemmed not only from Mataa’s team and performance, but also from Libya’s strategic geographic position—centrally located in a $830 billion North African market of 275 million people.
Mataa: Catalysing Libya’s Startup Ecosystem
Beyond internal growth, Mataa sees this seed round as a broader signal of opportunity. “This isn’t just about funding,” said Shuwehdi. “It’s about showing that Libyan startups can attract capital and deliver impact. We hope this encourages more venture investment across Libya’s SME ecosystem.”
With a renewed focus on logistics, marketplace efficiency, and team expansion, Mataa is positioning itself as a pioneer in North Africa’s nascent but rapidly evolving digital commerce space.
