Gulf Expansion takes center stage as Turkey’s modest fashion brand Touché Privé secures $5 million in Sharia-compliant growth funding to scale its presence across Saudi Arabia and the GCC.
Touché Privé, a Turkey-based e-commerce and retail platform specializing in modest fashion, has raised $5 million in growth capital from Amplify Growth Partnership, a joint venture between Ajeej Capital and Nuwa Capital.
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The funding marks a pivotal step in Touché Privé’s Gulf Expansion strategy, with flagship stores planned in Saudi Arabia in collaboration with one of the Kingdom’s leading retail groups. This move aligns with the brand’s broader ambition to become a leading name in the GCC’s thriving modest fashion market.
Founded in 2014, Touché Privé serves customers in over 100 countries through a hybrid model combining online and offline retail. In 2024, it recorded 102% annual growth, with revenues reaching $30 million (SAR 113 million), a testament to its rising global influence and steady expansion momentum.
With this funding, the brand aims to bridge cultural elegance and contemporary fashion through its Gulf Expansion, strengthening its position as a key player in the modest fashion sector. The investment will support new retail rollouts, digital infrastructure upgrades, and partnerships tailored to the evolving tastes of Gulf consumers.
Industry experts note that the Gulf Expansion of modest fashion brands like Touché Privé reflects the region’s growing appetite for culturally resonant yet modern designs, an intersection that blends tradition with innovation and positions the GCC as a global style hub.
