Crypto leads the spotlight at Binance Blockchain Week in Dubai as Pierre Gasly, industry leaders, and innovators explore the future of blockchain and real-world adoption.
Crypto and motorsport may seem like an unlikely duo, but BWT Alpine Formula 1 driver Pierre Gasly is set to prove otherwise at Binance Blockchain Week 2025 in Dubai. Gasly—who has partnered with Binance on several high-impact fan engagement campaigns, including the viral “Design My Helmet” initiative—will take the stage to explore the natural synergy between sports, fan culture, and digital assets.
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Gasly will join Rachel Conlan, Binance Chief Marketing Officer, for an in-depth conversation about how blockchain technology is reshaping fandom, athlete engagement, and global sports partnerships.
Conlan will also host a special segment featuring stars from the Humans of Binance short-film series. The global campaign highlights inspiring real-life stories of people whose lives have been transformed through crypto—retirees learning blockchain skills, parents building financial stability for their children, and everyday users leveraging Web3 to create new opportunities.
Binance Blockchain Week takes place on December 3–4 at Dubai’s Coca-Cola Arena, bringing together top figures shaping the future of digital assets. Notable speakers include:
- Reeve Collins, Co-founder, Tether
- Brad Garlinghouse, CEO, Ripple
- Lily Liu, President, Solana Foundation
- Eli Ben-Sasson, Co-founder, Zcash
- Balaji Srinivasan, Investor and former Coinbase CTO
This year’s theme centers on real-world adoption, with sessions spanning Bitcoin, stablecoins, DeFi, crypto regulation, Web3 infrastructure, digital payments, and emerging blockchain use cases.
Binance CEO Richard Teng will open the flagship event with a forward-looking keynote on the global trajectory of digital assets and the UAE’s rising position as a world leader in Web3 innovation.
His keynote will be followed by H.E. Omar Sultan Al Olama, the UAE Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications. Al Olama will focus on how today’s digital foundations will define national competitiveness in the decade ahead.
Title sponsor Celo, along with Platinum+ sponsors Solayer and Nexpace, will deliver keynotes highlighting breakthroughs in payments innovation, high-performance Web3 infrastructure, and next-generation interoperable systems.
Over two days, the Innovation Stage will showcase tools and technologies currently being developed, ranging from next-generation blockchains to liquidity models and the evolving “physical internet.”
Attendees can also explore:
- Practical education sessions with Binance Academy and MENA academic partners
- Workshops on AI, gaming, and in-game economies
- Rapid founder pitches, product demos, and deep-dive technical sessions
The event promises an immersive, future-forward experience for developers, founders, policymakers, traders, and blockchain enthusiasts.
