Lime Consumer Finance, the newly launched fintech arm of First Abu Dhabi Bank Group (FAB), has officially entered the Egyptian market with a strategic focus on educational financing.
Licensed by the Financial Regulatory Authority (FRA), Lime aims to address a critical gap in family financial planning—starting with education.
With more than 30% of Egypt’s population under 15 years old (CAPMAS, 2025), the demand for structured and accessible education finance solutions has never been greater. Lime’s launch comes at a moment when both private education and digital financial inclusion are on the rise in the country.
Fast, Flexible, and Fully Digital
The platform allows families to plan and pay for education expenses, spanning nurseries, schools, and universities, via installment plans of up to 12 months for amounts up to EGP 1 million.
The mobile-first experience offers end-to-end digital onboarding and instant credit approvals, leveraging a cutting-edge decision engine to ensure speed, convenience, and compliance.
“With an initial investment of USD 9.4 million, Lime is built to empower families with tools that are transparent, secure, and simple,” said Ahmed Mohsen, CEO and Managing Director of Lime Consumer Finance.
“This is not just about education, it’s about enabling broader financial access.”
Lime: Strategic Vision, Expert-Led Governance
Lime is starting with education but has plans to expand into other life sectors, such as healthcare and housing. The app is built to scale and is part of the long-term vision to become a central player in Egypt’s digital finance transformation.
The company’s Board of Trustees includes prominent leaders from banking, healthcare, education, and legal sectors:
- Mariam El Samny, Head of Consumer Banking, FABMISR
- Refaat Zayed, Head of Retail Credit, FABMISR
- Abdallah El Ebiary, Managing Director, Alvarez & Marsal
- Mohamed El Kalla, CEO, CIRA Education
- Magda Habib, CEO & Founder, Dawi Clinics
- Omar Bassiouny, Founding Partner, Matouk Bassiouny
“Our board reflects our mission—multisector collaboration for real-world impact,” Mohsen added.
Backed by the Strength of FAB
As a wholly owned entity of the UAE’s largest bank, Lime benefits from FAB Group’s financial strength, experience, and regional footprint. Its entry reinforces FAB’s commitment to fostering inclusive finance ecosystems across the region.
The current priority is education, but its long-term goal is clear: to become a trusted partner in every essential stage of life. As Egypt continues to embrace digital transformation and financial inclusion, Lime is positioning itself as a key enabler of both.
